It all starts with a name. You can’t buy a
domain, set up your email, file your partnership or LLC, obtain a tax ID number
or print your marketing materials without a name. In spite of our
previous attempts, and subsequent failures, Ashley and I decided that today,
“we are going to have a name for our business!”
The process goes something like this: you think
of a possible candidate and then you have to search to see if that name is
already taken. It isn’t enough to simply google it. Because oftentimes,
people can buy domain names but not have a website built. So you must find a
domain registrar site. We used Go Daddy. It was easy to use and no registration
was needed to search. You simply type in the name of your potential site into
the search bar and see if it's taken.
Now, because Ashley has a new baby and she is
normally up early, I fired off my first text to her at 5:00 A.M. with what I
thought was thee name. Short story even shorter, she hated it. But just
to be fair, I hated a few of her suggestions as well.
We hated, rejected, loved, checked Go Daddy,
rinsed, repeated, for over 5 straight hours before we finally hit the one name
that we both agreed on that wasn’t already taken by a computer company, a
theatre website or a website design business. 1500pays was the one we felt was
creative yet still captured the theme of our new business; billing on a CMS
1500 form can pay.
So, we purchased multiple domain names,
1500pays.com, 1500pays.org and 1500pays.net- from Go Daddy for, altogether,
about $30.00 for the first year. We could’ve purchased for longer periods, say
5 years which is more cost effective, but we opted for the one year because we
still had quite a few other start-up fees. We will most likely go for
five years at renewal.
Did we really need to buy three domain names?
Not sure, there seems to be two schools of thought:
really only need the .com because that is the most common type of TLD, Top
Level Domain, that people enter into a browser.
really need at least three, if not more, in order to make sure no other
business can come in with your name using a different TLD (ex. Com, Net, Org,
etc.) and steal your traffic. So for example, if 1500pays.com becomes a huge
success, another business could purchase 1500pays.net and steal some of our
traffic. This becomes a big deal when your site begins to generate money.
Thinking long term, we chose option two. Now, we are excited and overjoyed that our name has found us. Today was our day! Next stop…a website.